Branding

Branding is the process of creating a distinct identity for a product, service, or organization through visual elements. This includes the design of logos, selection of color palettes, typography, and overall aesthetics that convey the brand's values and personality. Effective branding ensures consistency across all marketing materials, fostering recognition and trust among consumers. By visually communicating the brand's story and essence, graphic design plays a crucial role in differentiating a brand in a competitive marketplace.