
FINISHING
In entertainment advertising, "finishing" refers to the final enhancements and preparations made to an advertisement before presentation and distribution. The finishing process for print and digital includes: Color Correction and Grading: Ensuring vibrant and accurate colors align with the brand, Proofing: Checking for errors in typography, layout, and image quality before printing, Print Finishing Techniques: Applying treatments like gloss or matte lamination and embossing to enhance visual appeal, Final Edits: Making last-minute adjustments to graphics and content for clarity and engagement, Responsive Design Adjustments: Ensuring the ad looks great on various devices and screen sizes, Optimization: Compressing files and optimizing images for fast loading times, crucial for user engagement. Overall, finishing is vital for creating polished, professional advertisements that effectively promote entertainment products in both print and digital formats.